Susan Roth


An analytical marketing role, within an Internet focused organization in New York City where commitment, hard work, attention to detail, multi-tasking and internal and external customer relations are needed.


WebMd / Medscape Health Network, New York NY 8/2003 - Present
Business Intelligence, Business Analyst - Responsible for reviewing and summarizing Medscape site performance metrics as well as assisting in the development of reports for Medscape business units and all levels of management to support sales and marketing efforts.
  • Prepared monthly analysis of key site metrics and communicated results to management
  • Reviewed and summarized professional site performance measures
  • Worked with business units to properly report site trends and visitor behavior
  • Worked to decrease delivery time of internally and externally distributed reports to 10 business days or less while maintaining their accuracy
  • Assisted in production of site performance reports from concept to technical feasibility to delivery of output
  • Facilitated information between business units, management, and technical team to develop reports
  • Demonstrated an acute attention to details
  • Learned technical workings of Medscape Web site operations
  • Assisted in fulfilling special requests for traffic and membership

iProspect, Incorporated, Arlington MA 9/1999 - 7/2003
Campaign Analyst - Responsible for managing client relationships, delivering detailed reports on Internet visibility and traffic statistics, carrying out search engine positioning activities and understanding and achieving client goals and objectives throughout multi-year campaigns while exceeding client expectations.
  • Maintained largest pharmaceutical / health industry client roster for iProspect over multiple years
  • Provided weekly, monthly and quarterly reports to clients detailing:
    • Web visibility statistics
    • Traffic statistics for monthly visitors and search referrals
    • Paid media statistics including total impressions and click through rates
  • Helped increase search referrals for all clients by as much as 224%
  • Worked with clients at all levels to creatively address site HTML and visibility challenges
  • Handled all day-to-day client interaction
  • Customized iProspect projects to meet the goals and needs of clients
  • Performed search engine positioning activities, including:
    • Linguistic analysis
    • Web site analysis
    • Web site remediation consultation
    • Custom content writing and development
  • Researched and drafted three chapters in Search Engine Positioning
1/2000 - 7/2003
Assistant Campaign Analyst - Assisted campaign analysts with daily duties and client reporting.

9/1999 - 12/1999
McNeil Consumer Healthcare Company, Fort Washington PA 6/1998 - 11/1998
Operations Division, Sales Promotions Co-Op
  • Helped create and maintain template to aid in reduction of obsolete inventory, reducing division’s operating inventory dollars by 0.9%
  • Provided daily and weekly customer service reports to aid Planners, Buyers, and Upper Level Management decisions
  • Maintained self-starter attitude in independent work environment

AdAbility, Incorporated, Harrisburg PA 6/1997 - 8/1997
Marketing Intern
  • Created and wrote articles for quarterly agency newsletter, AdAbility Ink, which was sent to customers and potential customers, vendors and partners
  • Drafted marketing plan for western PA cable provider
  • Analyzed various media placement opportunities for area retailer


Rochester Institute of Technology, Rochester, NY
High Honors Graduate, May 1999
Bachelor of Science in Business Administration (Marketing)
9/1995 - 5/1999
  • Dean's List, Rochester Institute of Technology (9/1995 - 5/1999)
  • Golden Key, National Honor Society, RIT Chapter, Rochester NY - Vice President (11/1998 - 5/1999)
  • American Marketing Association, RIT Chapter, Rochester NY - Secretary (11/1998 - 5/1999)
  • Community Service Clubhouse, Rochester Institute of Technology (9/1995 - 5/1999)
  • Relevant Coursework:
    • Data Analysis
    • Marketing Research
    • Buyer Behavior


  • Advanced Microsoft Excel knowledge
  • Advanced knowledge of Microsoft Word and PowerPoint
  • Search engine marketing
  • Internet research and search engine queries
  • Microsoft Project
  • HTML


Available upon request